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Revolution signifies the golden age of tourism development on the Makarska Riviera during the 1960s and 1970s. While tourism in this area traces its roots back to the early 20th century, the complete revolution that occurred during the sixties shaped the tourism industry as we know it today or as we remember it. In newspapers like Makarska Riviera, later Makarsko Primorje, interesting and informative articles filled the front pages during the summer months about record numbers of foreign guests on the coast, the global culinary offerings, and numerous newly opened hotels that dazzled with their brilliance, attracting visitors to terraces where dances were held every evening. Luxurious streams of wine and champagne accompanied by melodies of the Adriatic created memories of the scent of sea and pine, salt on the skin, and the beauty of the landscape beneath Biokovo. The resourcefulness of private landlords hiding behind signs reading "Zimmer frei," adventures and mishaps, the Miss Topless contest, and cartoons mocking it all with irony and sarcasm are also discernible. The exhibition aims to evoke the journey and arrival via the Adriatic Highway to the coast, the daily atmosphere of the bustling beach, and nights under the stars on hotel terraces. Relaxation at a retro bar with recognizable melodies and rest in a room provided by a private landlord with a special view of the sea. Adventures and mishaps from Biokovo in the early days of mountaineering tourism, as well as the beaches increasingly overrun by nudists. Let the journey into the past and reminiscence of former summer days begin.

rivijerolucija

Organisers: University of Zadar, City of Makarska, Makarska Municipal Museum

Exhibition University Coordinators: Antonela Čelan, Dora Štublin, Silvia Bekavac, Željko Miletić

Professional Collaboration: Krešimir Daniel Grčić

Concept: Enia Radanović, Iris Osmančević, Roberta Tomičić

Graphic Design: Duje Medić

Exhibition Text: Antonela Čelan

Installation Work: Alena Šćuka, Tea Matošović, Marta Tunuković, Mihaela Perić

Exhibition Materials: Makarska City Museum

Sponsors: City of Makarska, Makarska Tourist Board, Makarska Municipal Museum

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